Friday, August 14, 2009

Rationing


The 1940s were all about rationing, protein stretching, substitutions, rediscovering "grandma's foods", and making do with less. Home cooks made sugarless cookies, eggless cakes, and meatless meals. Cookbooks, magazines, government pamphlets, and food company brochures were full of creative ideas for stretching food supplies. Why the shortage? Food was needed to food soldiers fighting World War II. Farmers and food manufacturers were tapped to supply growing military needs, thus creating a shortage of foods available for domestic civilian consumers.
Rationing was introduced in the United States by the Office of Price Administration in 1942 as a way to equitably distribute diminishing food supplies. The American government encouraged homeowners to create Victory Gardens, small plots of fruits and vegetables to supplement personal and community food supplies. Nutrition information was also widely disseminated to help home cooks create balanced meals for their families. The National School Lunch Act was passed in 1945, extending Roosevelt's New Deal WPA committment to feeding America's hungry children.
After the war, many new products were introduced to the American public. These "convenience foods" (dehydrated juice, instant coffee, cake mixes, etc.) were the result of military research. Not all of these were embraced enthusiastically, as traditional homemakers preferred to cook "the old fashioned" way once rationed ingredients were readily avialable.
Other countries also faced similar shortages due to World War II. The United Nations created the Food and Agriculture Organization in 1945 to combat hunger around the world.

No comments:

Post a Comment